About us

Our Vision

To become a trusted leader in sustainable laundry and fabric care solutions in Egypt and the region, setting new standards for quality, innovation, and environmental responsibility.

Our Mission

To develop effective, safe, and easy-to-use laundry solutions To integrate innovation and sustainability into every product
To reduce environmental impact through smarter formulations and responsible practices
To build long-term trust by consistently delivering high-quality products that meet real consumer needs

About Us

Oriana is an Egyptian company specializing in the development of high-quality, innovative, and sustainable laundry and fabric care solutions. With a strong commitment to excellence, Oriana focuses on delivering products that combine advanced performance, safety, and environmental responsibility.

Through continuous investment in research and development, Oriana creates smart solutions that address real household needs, helping consumers care for their clothes more effectively while adopting more conscious and responsible laundry habits.

Under the Claro brand, Oriana offers a specialized range of laundry-care products designed to solve everyday washing challenges and tackle different types of stains with high efficiency and ease of use. Each product is carefully formulated to protect fabrics, simplify the laundry process, and deliver reliable results wash after wash.